Elf Power Grip Primer + 4% Niacinamide smashbox A pure object of desire

A pure object of desire with a trompe-l'oeil design: a complete illusion until the tube opens to reveal an applicator drenched in glossy colour that glides on with all the ease and precision of a lipstick

dense eyeshadow brush in a packing motion

vibrant corals

phthalate-free

#FauxFilter Luminous Matte will NEVER let you down

Elf Power Grip Primer + 4% Niacinamide smashbox A pure object of desireWhat it is: A sticky gel based face primer enriched with 4% niacinamide to help even out skin tone and brighten while gripping makeup. Why you'll love it: Gel primer formula with sticky texture grips makeup for long lasting wearInfused with 4% niacinamide to help even out skin tone and brightenGives skin a dewy, glowing finishTranslucent finish primer works on all skin tones100% vegan and cruelty freeKey Ingredients: Niacinamide (4